#Heya, welcome to the first book review post,
the format for this guy is gonna be a little different. I'm currently on day 3 and I will add a paragraph to this file every time I complete a group of days. If you wanna follow along, the newsletter is a good way to get an update later on when there is some content here :)
All of Side Hustle is divided into chapters each representing a single day on the 27 day journey to launching a Side Hustle. Week 1 is about coming up with ideas and validating them. Here's a summary:
Simple exercise here, just conceive of how your life will be different at the end of this process of creating a Side Hustle. The idea here is to focus on the future! Being Future Focused is a huge theme here. The effect is to charge your field with excitement! Excitement builds momentum, attracts equally excited and passionate collaborations and fosters synchronicity; it also just plain old feels good! So cultivate excitement by honing in on what you want and imagining it in vivid detail! Chris gives some common examples of how people answer this question:
In effect, this is visualization and trains your mind to focus on what's head, on growth. Always be thinking this way. Dwelling on the passed is good for the amount of time it takes you recognize the lessons, that's about it! Often, it's even backwards to talk about the passed (except where appropriate to extract the lessons, and sometimes this is a group work), it often lowers your vibration to go back there, so chin up, eyes on the prize (on the sky?) and forward always forward.
Chris uses three criteria here: is it feasible, is it profitable and is it persuasive.
Feasible: can it be done, can you start it, can you start it today without too much money or investment? Is there a clear way to get paid? Ideally, you can get paid for a product or service that you can start offering to the world today or in a short period of time. Be prepared to fail and don't get stuck investing in one monolithic idea. If you can't start, make sales, test and improve your methods within 6 months, it's probably too complex for your first Side Hustle!
Profitable: thinking about this question forces you to get concrete. Who is buying your product or service? How many of them are there, how many will there be in a year, how much are they willing to pay you for your product? What does your product or service cost to produce? How many sales do you need monthly to keep going. How many sales do you need to make before you're profitable? Are you profitable on day one? Are there market factors that could swoop in and collapse your business? Still profitable? Great, green light. Chris suggests, as well, that if you can't convey the benefit easily in a sentence or two, you are probably over thinking the idea and need to get more specific.
Persuasive: timing is another component and comes into the conversation you will have with yourself (and ideally some prospects!). Is this the right idea for right now, is it timely and is the value on offer overwhelmingly obvious even when held up next to the price tag? It should be a no-brainer for the right person to at least want your product, and hopefully you worked on point 2 enough such that they can happily afford it!
Ok time to get some ideas so we can do this exercise and get going. Pick three or more ideas and vet them! I came up with a pretty substantial list, Chris gives a ton of examples in the book too. I'll list a combination:
Your turn! Try to come up with three, we'll vet them in the next post.